Geodis Calberson will be helping to introduce UK drinkers to Slovenian lagers and exotic lager-based drinks after winning a contract with Cambridge-based Lasko Beer.
Under the rolling contract, Geodis Calberson will transport a range of bottled drinks including the Balkans’ best-selling Zlatorog lager as well as Lasko Export Gold and Lasko Dark into the UK.
Consignments will also include the unusual range of Bandidos lager-based drinks, flavoured with tequila, or lemon and lime, or oranges and guava.
Geodis Calberson, part of the global French-based logistics group Geodis, will collect the bottled drinks from the historic brewery at Lasko, Slovenia, which is the largest brewery in the Balkan region.
The company will then arrange inbound transport, custom clearance and storage at its depot at High Wycombe, UK, from where it will pick orders and distribute the bottled drinks to handpicked wholesalers who will sell them into pubs.
Lasko Beer is a new company set up to import the Slovenian drinks by Charles Gardner and Mark Weaver who were impressed by the freshness, flavour, brewing methods and the purity of the Slovenian water that goes into the lager.
The first delivery arrived in February and already customers are re-ordering supplies from wholesalers. Lasko Beer Sales Director Mark Weaver said: "We selected Geodis Calberson because we were impressed with their operation, and in particular the people in the company.
"These are very exciting times for Lasko Beer: from being virtually unknown in the UK, apart from in the expatriate Balkan community, the lagers could become hugely popular.
"And if our business takes off as we are hoping, Geodis Calberson’s contract with us could grow as well."
Jamie Cuthberson, Managing Director of Geodis Calberson, said: "We are delighted to be working with Lasko Beer and hope that they will become a household name in future.
"By selecting Geodis Calberson they can be assured of the highest levels of service and a truly integrated transport solution."
Geodis Calberson is expanding its operations in the UK. Its network of 11 sites, 340 employees and 65 independent licensees in the Fortec Pallet Network in the UK enables it to provide transport and logistics solutions to a wide variety of businesses across the country. It is already the logistics company of choice for many household names, including Hugo Boss, IBM and Garmin.