Germany’s major buyers of products in the warehouse and handling sector have chosen the best industrial trucks brands. Commissioned by Munich’s weekly magazine VerkehrsRundschau, the TNS Emnid market research institute in Bielefeld conducted a study entitled "Image Ranking Warehouse + Handling 2011" to investigate the reputation and level of awareness enjoyed by the most important brands in the industrial trucks sector. Senior executives from logistics services, trade and industry were surveyed regarding their opinions on the image and level of awareness of the most important forklift truck suppliers.
The key aim of "Image Ranking Warehouse + Handling 2011" was to determine a representative opinion on the image and level of awareness of the market leading suppliers in the two categories "Forklifts and Warehouse Trucks" and "Transportable Forklifts". In November and December 2010, a total of 203 randomly selected buyers of industrial trucks, whose companies work in commercial freight transport or trade and commerce with transport operations, were interviewed by telephone in Germany for this purpose.
On 24 February 2011, the best brands were awarded the Image Award 2011 during the VerkehrsRundschau gala in Munich.
The Image Award in the transportable forklifts category was presented to PALFINGER CRAYLER. The Salzburg-based company came top of the ranking with 702 out of a possible 1000 image points. PALFINGER was closely followed in the ranking by Moffett (653 image points) and Manitou (648 points).
The study on the reputation and level of awareness of intralogistics brands was set up for and conducted this year for the first time and will be repeated every two years in future. The results of the study prove how important a good reputation is to those in charge of buying. According to the people surveyed, product quality, price/performance ratio and customer orientation are decisive factors for a good image. The topical subjects of compliance and environmental compatibility came in fourth and fifth place in order of importance. The quality of the supplier’s communication is also considered to be significant. In addition to fulfilling the points mentioned, PALFINGER CRAYLER’s good reputation is borne out among other things by the fact that the Salzburg-based company not only features the classic transportable forklift in its range but can also offer an alternative and particularly innovative concept in the CRAYLER BM.
The comparatively high scores awarded for awareness of the PALFINGER brand are almost certainly due to its strong presence in the market for lifting, loading and handling systems in transport logistics, but first and foremost due to its market leadership in the truck-mounted crane segment. As a leader in technology and after-sales service, the PALFINGER brand has always been seen as the epitome of quality and reliability. As a premium supplier, PALFINGER is committed to top-class performances when it comes to innovation and reliability. On the premise of making customers more successful in their business, the focus is clearly on benefit for the user when any new product is developed and existing products are enhanced.