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Giti Tire looks online with newly created e-commerce role

Giti Tire has taken a significant step in building its online presence with appointment of Neil Hendry to the newly created role of Internet Strategy and E-Commerce Manager – Europe.

Based at the company’s UK headquarters in Cheshire, Neil will be responsible for the development of a coherent web and social media strategy to maximise internet presence throughout the continent.

Reporting directly to Richard Lyons, Managing Director – Europe, he will also look at the implementation of possible e-commerce solutions with partner dealers and customers to grow market share in each individual country.

Possessing over 10 years experience in the digital industry, Neil joins from Canadean Custom Solutions, the flagship business information and market research brand for Progressive Digital Media, where he held the title of Managing Director. He has also previously held senior roles at Datamonitor and Michelin.

Lyons said: "Giti Tire has three key brands in Europe – GT Radial, Primewell and Runway – and the development of each requires the right people and a specific web strategy in each country to reach and assist dealers and customers. To deliver this brief requires an excellent individual, and Neil fits the bill."

"This role is a strategic management position in an organisation committed to growth through the continuous development of its people, products and processes," added Neil. "I will utilise all my skills to make a tangible difference to the efficiency, results and profitability of the company."

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