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Global brand works with RedPrairie to increase efficiencies in Singapore retail locations

RedPrairie Corporation, a global supply chain and retail technology provider, has announced that adidas, a global leader in state-of-the-art sports footwear, apparel and accessories, has gone live with RedPrairie Workforce Management (WFM) at its Singapore retail locations. Adidas will leverage RedPrairie WFM to increase employee productivity and optimise scheduling to help adidas deliver optimal customer service to Singapore consumers.

The deployment of RedPrairie WFM complements adidas’ use of RedPrairie Execution Management at approximately 60 retail stores in Singapore, Malaysia, Thailand and the Philippines. Since rolling out RedPrairie Execution Management in April 2011, adidas has seen improved corporate-to-store communications and task prioritisation that has directly impacted store profitability and conversion rates.

"RedPrairie offers powerful workforce solutions that help adidas to better serve its customers, increase revenue, effectively manage business processes and compliance, and create new efficiencies for management and employees," said Dave Cran, director of retail at adidas Singapore. "Adidas is already seeing a return on investment from our deployment of RedPrairie Execution Management and we feel the deployment of RedPrairie Workforce Management will further increase the benefits customers, employees and stakeholders receive from our partnership with RedPrairie."

With deployment of RedPrairie WFM now complete in the Singapore market, adidas and RedPrairie will work together to deploy the solution in stores in Malaysia next.

"RedPrairie is honoured to work with a global brand such as adidas that is committed to the customer experience and the pivotal role that engaged employees have in customer satisfaction and revenue generation," said Rod Talbot, executive vice president and managing director for RedPrairie APAC. "RedPrairie’s partnership with adidas is an example of RedPrairie’s commitment to keeping commerce in motion for retailers, manufacturers and consumers around the world."

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