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HC Forklifts UK increases dealer network during first year

HC Forklifts UK has increased its dealer coverage after adding 24 strategic partners to its network, only 12 months after launching the company.

The business, which was established by Eqstra Industrial Equipment, imports and distributes an extensive range of Hangcha machines, including diesel, gas-powered and three and four wheel electric forklifts, plus a comprehensive range of warehouse equipment.

The machines, which are manufactured in China, are all specified with running gear sourced from Japan or Korea – including Cummins, Nissan, Perkins or Yanmar engines – depending on truck size, and Okamura, MS or ZF transmissions.

The 24 dealers that now make up the HC Forklifts UK network, provide sales and aftersales support across the full range of trucks, which is continuously evolving. Recent additions to the company’s portfolio include a 32-tonne capacity diesel counterbalance truck as well as a brand new warehouse range.

Terry Kendrew, who heads Eqstra’s operations in the UK, says: "To grow such a strong dealer network so quickly has exceeded all our expectations. The demand from dealers has been really encouraging and we’re delighted to be able to supply the HC product all over the UK through this dedicated and professional network."

After launching HC Forklifts UK in early 2013 the company engaged with businesses it wanted to add to its strategic partnership, and has worked hard to create a solid network built on extensive product availability and competitively priced machines.

Kendrew adds: "Many dealers tell us that a key thing for their customer is quick product delivery, which is where HC Forklifts UK really scores. We’ve invested heavily in our stock which means the majority of our standard models can be delivered the next day.

"The first year of business for HC Forklifts has been fantastic and we’re really looking forward to growing the company throughout 2014 and working with our dealers to fulfil the materials handling needs of even more customers."

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