Hellmann Worldwide Logistics has this month unveiled its new livery design with three Double Deck trailers. The Trailers will operate on the linehaul trunking network in the North of England and the livery will be rolled out across local domestic vehicles in Q4 2011 and Q1 2012.
.The Hellmann Network Distribution team is coordinating the project with the assistance of the procurement and corporate image teams at the Hellmann head office in Osnabrück, Germany
.As a German owned organisation, Germany led the way on the rollout of the new livery
.The re-brand of the entire linehaul trunking fleet, and local trucks across all branches, was complete by the end of 2010
.This was a major project involving over 1000 vehicles across the fleet
.The new livery will see the iconic Hellmann geese, taken from the Hellmann family crest, as the focal point, alongside a slogan demonstrating the organisation’s international scale
.It will emphasise the rise from a one-man delivery service in 1871 to a global logistics provider that today has a network of 16,500 employees in 443 branches across 157 countries.
Matthew Marriott, Commercial Director of Hellmann UK, said:
"The Hellmann presence in the UK has escalated over the last few years in terms of growth across all areas of the business but, most notably, with our European transportation product. We have decided it’s time for this to be reflected on the road to enable us to communicate messages with our customers as well as strengthen the growing awareness of the Hellmann brand."