HAE (Hire Association Europe) and sister trade association EHA (Event Hire Association) are reporting on record entry levels for this year's prestigious awards.
The Hire Awards of Excellence 2011 are open to hire companies from all sectors, across the UK, Ireland and Europe.
This year's ceremony will be held at the five star Grosvenor House Hotel in central London and is promising to be the highlight of the industry calendar.
Members who are yet to enter are being encouraged to do so as there is still time, with the closing date being Friday, February 18 2011.
Graham Arundell, managing director of HAE/EHA, said: "I am really pleased with the high level of entries we have had so far for 2011 and we look forward to receiving many more.
"We have made the entry process as easy and accessible to members as we can, these awards are not just for big companies, they are awarded to all sizes of business. So I really would encourage all members to take a look at the category list to see which one best suits them."
Winning a Hire Award of Excellence can be a real boost to your business, enhancing your reputation and giving you that industry 'seal of approval' which can make such a difference to potential customers.
EHA member Phil Edwards, business development director of ev-ent hire, said: "The winning of this award has been of great assistance in promoting our business during the past year and, we are sure, will continue to help us grow in the future. As a comparatively young business, an award such as this provides the sort of reassurance that prospective new clients look for when they are seeking new suppliers."
For any further information on entering and to book tickets for the event, members can contact the awards team on 0121 380 4600.
HAE represents hire businesses across the UK, Ireland and Europe and offers a wide range of services and member benefits.