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Homeware giant revamps its waste programme

Dunelm Mill, the UK’s largest homeware and soft furnishing store, has appointed DS Smith Recycling to handle its waste management, in a bid to achieve zero waste to landfill. Setting an initial target of 70% reduction in waste, this appointment demonstrates Dunelm Mill’s serious commitment to becoming a more sustainable business.

As an initial step, Dunelm Mill plans to backhaul all of its packaging back to its distribution centres in an effort to understand how the amount of packaging can be reduced. The programme of activities that DS Smith Recycling has prepared for Dunelm Mill includes bin rationalisation, weight and stream interrogation and waste alignment. Communicating process change is fundamental to business success so DS Smith Recycling will work on a programme of sharing best practice across all departments, training staff and creating bespoke training materials. In addition to this, DS Smith Recycling’s service includes the opportunity to track carbon benefits.

Mark Beagley, recycling manager at Dunelm Mill brings a wealth of experience in sustainable business practice as he explains: "This is a big step for Dunelm Mill as we embark on a process to overhaul a significant area of the business. We appointed DS Smith Recycling as our waste management partner because of its track record in working with large scale businesses to change ingrained practices in order to improve environmental performance. I have big plans for Dunelm Mill, starting with appointing a recycling champion in each of our stores."

DS Smith Recycling, has a ‘no-landfill’ ethos. Using landfill only as the very last resort, means DS Smith Recycling is a clear solution for businesses looking to integrate more sustainable processes.

DS Smith Recycling’s national commercial manager, Tim Price, said: "We are delighted to have won the contract with Dunelm Mill. The business has ambitious targets and we are the best placed waste management company to deliver them. We will introduce new technologies to achieve the targets and are undertaking a full waste review of the Dunelm Mill business in order to determine the scale of the job and set benchmarks from the outset so that our improvements are tangible to the business from day one. We are confident that our innovative processes will help Dunelm Mill achieve its ultimate goal of zero waste to landfill."

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