Peebles, who comes to Hyster Company after an extensive career with Michelin North America, joins the team as Hyster marketing brand director. Peebles will be responsible for all Hyster branding and marketing materials and provide leadership in messaging and organizational processes. As marketing director for the BF-Goodrich and Uniroyal brands, Peebles gained solid experience managing an organization to grow brand equity and sales. Most recently, Peebles worked within a distributor network owned by Michelin. This, in addition to other dealer experience, gives Peebles an excellent appreciation of challenges facing the distributor channel.
Gasparik is the new director of Big Truck sales. With a background in manufacturing, product engineering and heavy equipment sales, Gasparik spent the last 10 years in the materials handling industry. He worked for Kalmar, first as a sales engineer, and then as the West Coast region manager. Most recently, Gasparik was the large truck manager for Washington Lift, the Taylor dealer in Seattle. Gasparik’s leadership and knowledge will position Hyster Company for aggressive growth in the Big and Jumbo Truck arena.
"We are confident that the addition of new talent to the organization will provide Hyster Company and NMHG with the level of skill and expertise necessary to succeed as markets continues to strengthen and grow," said Jonathan Dawley, VP of marketing, NMHG. "We look forward to working with Thom and Jason."