HCEE (Hyundai Construction Equipment Europe) announces the appointment of Peter Verbiest as the new Material Handling Director for the European market. With more than seventeen years of experience in the Material Handling business, both in general management and sales, Hyundai welcome Peter Verbiest who will further develop the company’s Material Handling business unit.
In close cooperation with Hyundai’s branches and European dealer network, Peter Verbiest will lead the European Sales department, the After Sales department and the Product Support team. He will be developing and implementing commercial strategies with focus on long-term partnerships while securing HCEE’s business objectives in Europe. Peter Verbiest is based at the European headquarters in Tessenderlo, Belgium, and speaks fluent Dutch, French, German and English.
“Peter Verbiest brings an in-depth business industry experience with him. He will now head up the Material Handling business unit where he will manage and lead the European division. Europe remains one of the key focus areas for the global MH business in the next coming years. The hiring of Peter Verbiest will accelerate the next steps. We are happy in welcoming Peter Verbiest into our Hyundai family,” said Johan Thiels, HR Director at HCEE.
“The European Material Handling business is expected to grow positively during the coming years and therefore our opportunities to grow the MH business and strengthen our market share are also strong. I look forward to strengthening and develop the Material Handling business unit. It is with great enthusiasm that I join a team of professionals to bring HCEE to the next level,” said Peter Verbiest.