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Impact Handling key to European growth says Mitsubishi Nichiyu Forklift Co

The President of Mitsubishi Nichiyu Forklift Co, one of the world’s largest forklift truck manufacturers, has met with Impact Handling Managing Director Terry Kendrew to discuss the company’s continued growth strategy and plans for 2014.

Hideaki Ninomiya was joined by colleague Yuichi Mano, Director and Senior Executive Officer of the Corporate Planning Office, and Naoyuki Matsumura, President of Mitsubishi Caterpillar Forklift Europe (MCFE), for the visit to Impact Handling’s flagship depot in Corby.

It formed part of an exclusive trip which saw the three senior executives visit key partners of MCFE. They elected to visit Impact Handling as the company is the sole distributor for Cat® Lift Trucks in the strategically important UK and Irish markets.

Kendrew explains: "Mitsubishi Nichiyu Forklift recognises the importance of the UK and Ireland to its continued growth aspirations and we see it as a huge compliment that the man in charge of their global manufacturing operation was so keen to visit Impact Handling.

"It provided a great opportunity to discuss a joint strategy for building market share, and we received very positive feedback on steps we have taken in 2013 to expand our network coverage, with the opening of a depot in Manchester and the acquisition of Abex in Birmingham."

Mitsubishi Nichiyu Forklift Co was created through the merger of Nippon Yusoki and the forklift truck’s division of Mitsubishi Heavy Industries Ltd, known as Mitsubishi Caterpillar Forklift.

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