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Import Services in the driving seat

Import Services, Southampton’s leading contract logistics firm, has secured a full service contract for New Bright, a Chinese toy manufacturer
specialising in the production of radio control model vehicles. Import Services is to provide a full door to door logistics management service from Purchase Order tracking at the manufacturing origin, to shipping, storage, order processing, labelling, pick / pack and distribution to retailers
throughout the UK.

Following the successful development of its key US market, where New Bright is widely recognised as the biggest premium brand, the Company has taken a
strategic decision to expand its operations in the UK and Continental European markets in 2006.

New Bright’s UK team, based in Bracknell, is responsible for all sales and marketing in the UK, Benelux and Germany. In order to focus on the marketing and sales drive in these countries, New Bright has awarded Import Services
its logistics contract. Key to this is the replenishment orders to the main retail multiples and to provide pick / pack and distribution to smaller multiples and independent stores. The initial UK range will be marketed
with great models such asFerrari, Rock Crawler and Hummer imports
commencing in August this year.

Commenting on the contract award, Kevin Moore, Sales and marketing Manager of New Bright UK said:

“We are delighted to have selected Import Services as our new logistics partner for the UK. Import Services has a great deal of experience in managing door to door projects. It can deliver to store in the right
configuration and on schedule, which will be invaluable to us in achieving
our targets.”

Mike Thomas, Client Services Director for Import Services added:

“The New Bright product range is very impressive and we are looking forward to working with their team to ensure advanced orders are fulfilled on schedule. New Bright is a very successful brand particularly in the United
States and we are very pleased to have been selected as logistics partner to develop its UK market.”

For further information contact:

Mike Thomas, Import Services on 01489 779370 or 07787 573791

Kevin Moore, New Bright on 01344 390570 or 07850 727004

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