The latest outdoor games launched by Traditional Garden Games – hotly tipped to be 2007 bestsellers – are to be distributed by specialist company Import Services.
Traditional Garden Games’ Jamanga, Monster Badminton and Jumbo Cricket are set to be the must-have outdoor playthings this year, following a hugely successful unveiling at the 2007 British Toy Fair. And Import Services, which has managed the company’s third party logistics operation since 2000, is primed to distribute the merchandise throughout the UK.
The Southampton-based logistics firm will keep major multiples including Debenhams, John Lewis and Focus DIY, as well as independent retailers stocked up with the games, which are due to hit the shelves in April.
Chris Thorpe, managing director of Traditional Garden Games, which is based in Scarborough and was set up in 2000, said that it has big expectations for the new products as the interest they attracted at the British Toy Fair was exceptional.
“There is nothing at the moment quite like our product Jamanga, an outdoor game with coloured blocks that are stacked high. A player rolls the giant dice, and must remove a block of one of the two colours shown and then place on the top again until the stack topples over. The tower of blocks can get up to four/five feet high and really is great fun in the garden.
“Following on from the success of our Jumbo Tennis set in 2006 we have launched Monster Badminton and Jumbo Cricket for this year – both offering hours of outdoor entertainment for all the family. The 5 in 1 Compendium of Games was also hugely popular in 2006 and we are expecting this demand to continue into 2007.”
Mr Thorpe continued: “It is crucial for our products to be delivered on time to retailers, to meet their individual demands and specifications which is why we entrust our products to Import Services which has fantastic knowledge of this sector.”
Import Services manages the full logistics service for the classic outdoor games company providing shipping, warehousing operations, order processing, high volume pick, pack and distribution throughout the UK.
“We work closely with clients, suppliers and retailers to achieve a seamless door to door logistics operation,” said Mike Thomas, client services director at Import Services.
“And we are delighted to continue to work with Traditional Garden Games to distribute its new and existing games into the UK. We specialise in retail logistics for toys and gifts which is why so many key players in the toy industry such as Toymaster, Flair, Playmobil and Newbright trust us to deliver their merchandise.”
Import Services, which has three warehouses in and around Southampton, provides a full door to door logistics service, from accounting services, purchase order tracking, storage, order processing, labelling, picking, packing and distribution to UK and European retailers. For further information call Import Services on 01489 799500.
For more information on Traditional Garden Games, telephone 01723 863010.