In a Jiffy!

Jofson Mitsubishi seals first contract with envelope giant. Famously dependable machines and a unique approach to customer service… Qualities that led West Midlands forklift specialist Jofson Mitsubishi to win a rare and prestigious contract to supply Jiffy Packaging Ltd – maker of the well-known padded envelopes.

The innovative contract hire deal – Jiffy's first with a new forklift supplier for 15 years – has seen Jofson deliver seven “and a half” trucks to its Distribution Centre in Winsford, Cheshire.

The “half”, explains Warehouse Manager Dave Alexander, is an example of the flexible thinking that helped persuade Jiffy to choose Jofson Mitsubishi: “We operate a 24/7 system, so need arrangements to cope with sudden peaks in demand or technical problems at any time. With Jofson we came up with the idea of an additional, older truck, which is not part of the new fleet, but we keep on site and use on a 'pay-as-you-go' basis. The “slave truck”, as I call it, gives us the best of both worlds: flexibility to handle the unexpected, without unnecessary cost the rest of the time.”

He smiles: “It's great to see a company that really wants to work with a customer to meet every need.”

David Archer, Sales Manager at Jofson Mitsubishi, has overseen the whole process and he is understandably delighted to work with such a prestigious client: “To attract a household name such as Jiffy is a real coup, and demonstrates the level of professionalism we offer. I've been working for six months to get this deal absolutely right, and it's a great feeling to see it come to fruition. I'm very much looking forward to continuing our relationship with Jiffy in the future. ”

The new Mitsubishi forklifts include a specially customised RB14K reach truck, with hydraulically extending forks and a remote control camera to guide drivers safely to the back of Jiffy's 9.5 m, double-deep bays. The concealed pipework and camera monitor offer the driver better visibility, while improved battery performance offers significant reductions in downtime.

“Our other reach trucks need additional batteries and take a long time to charge,” says Dave Alexander, “but the combination of AC technology and a high capacity battery on the Mitsubishi RB14K reach truck has enabled us to do away with the spare battery.”

The other six trucks are the latest Mitsubishi FG15N counterbalance models; reliable, manoeuvrable and highly productive machines whose catalytic converters should significantly reduce exhaust fumes in the warehouse. The FG15N is an excellent option for confined spaces, and Jiffy's drivers seem well pleased with their manager's choice of equipment.

Dave Alexander is also happy with his decision: “We asked various people which forklift manufacturer was best for service and reliability, and everyone pointed us to Mitsubishi; and we really liked Jofson's approach. The reputation of Mitsubishi and Jofson's service convinced us this was a good move, and from what we've seen so far, we'd seriously consider doing business with them again.”

For further information on Jofson Mitsubishi – the West Midlands dealer for Mitsubishi Forklift Trucks – and the products and services it provides, contact Jofson Limited, Unit 25, Enterprise Drive, Streetly, Sutton Coldfield, B74 2DY. Tel 0121 3532721. Fax 0121 3536573.

Also contact:
info@mitsubishi-forklift.co.uk or visit www.mitsubishi-forklift.co.uk. Address for Mitsubishi Forklift Trucks UK: Wyvols Court, Swallowfield, Reading, Berkshire, RG7 1WY. Tel: 0118 988 0221.
Fax: 0118 988 0347.