The Fork Lift Truck Association has confirmed that Interfit, Europe's leading tyre and wheel service provider, will be a full Award Sponsor at the Awards for Excellence 2012.
Interfit, the first tyre services company to sponsor the Awards, will join a team of Sponsors that includes some of the world's UK's leading manufacturers and financial organisations.
Excitement is already building ahead of February's Oscar's-style presentation and dinner dance, which will feature a very special guest presenter and a host of new categories - specially created to coincide with the summer Olympics in 2012.
FLTA chairman Martyn Fletcher says: "The Awards play a crucial role in ensuring standards within materials handling are continually improving, which is more important now than ever before. But this can only happen through the backing of our Sponsors and Supporters.
"We are delighted to have Interfit, a familiar face at the Awards, on board for this year's event."
Paul Morey, managing director of Interfit, says: "As a business we are fiercely committed to delivering excellence within the fork lift truck industry.
"The Archie statuette represents just that. It is synonymous with being the best of the best, which is why we were so keen to become involved and show our support."
FLTA Annual Awards for Excellence will be presented on Saturday 18th February 2012 at the Hilton Birmingham Metropole hotel.