Proving that vehicle tracking is much more than monitoring dots on a map, Isotrak celebrated the year 2013 with new partnerships, new solutions, new business on both sides of the Atlantic, a new website and two industry awards.
In what proved a landmark year for the business, Isotrak attracted
investment from Lyceum Capital, a deal that would enable Isotrak to quickly expand
its vehicle tracking and fleet management software business in the UK and
North America, as well as enable further development of its cloud-based
software suite. The company opened new offices in the US and Canada, and won
contracts with a number of leading retailers in North America, as well as
Canada-based supermarket retailer, Loblaws.
A significant amount of the investment from Lyceum was put towards
increasing the level of development, leading to Isotrak investing in 30 more
developers. Within three months Isotrak went from having 30 developers to having
over 60 leading to the opening of a second UK office in Milton Keynes.
Back in the UK, Isotrak won significant contracts with, amongst others,
the Royal Mail Group, Allied Bakeries, Booths Supermarkets, Fresh Direct,
Norbert Dentressangle, Wolesley, Argos, and Fedex. Isotrak now supports more
than 45,000 vehicle connections with established customers that include
Tesco, Asda, Sainsbury’s, Marks & Spencer, Skanska Utilities, Royal Mail, Eddie
Stobart, DHL and Robert Wiseman Dairies. Combined with its activities in
the USA, Isotrak is helping its customers worldwide to save £100 million on
fleet operational costs.
With research indicating that HGVs are implicated in more than half of
fatal motorway accidents and one-in-five fatal accidents on A-roads, it is
noteworthy that many of Isotrak’s new innovations in 2013 were focused on
improving road safety and driving standards. These included electronic braking
system (EBS) integration, in-cab camera interfaces and a Driver Feedback
Isotrak also announced full integration between its telematics solution
with a range of electronic proof of delivery (EPOD) systems, allowing
paperless data capture and notification of deliveries direct to the office.
Together with distribution and haulage company, Turners (Soham), Isotrak
established a breakthrough fuel efficiency programme that earned national
recognition from the Logistics Carbon Reduction Scheme (LCRS). Turners has
been able to achieve significant operational savings in fuel and CO2
emissions across its fleet of 850 HGVs with the help of Isotrak.
Isotrak’s 3iS FleetVision, meanwhile, won the 2013 Supply & Demand Chain
Executive’s 100 Award, in recognition of helping customers to achieve supply
chain excellence. The solution provides a single, fully measurable
representation of the complete transport operation, allowing a company’s own
fleet operators to access its contracted 3rd party suppliers as if they were
part of its own fleet.
"Isotrak is recognised as the supplier of choice to many of the world’s
largest blue chip companies within the transport industry. Through Lyceum
Capital, Isotrak has attracted significant investment to provide a platform
for new development and business expansion here and abroad. With the launch
in 2013 of Isotrak businesses in the US and Canada, we have set the stage
for global expansion and the export of British innovation to the world,"
says Jason Price, Sales & Marketing Director, Isotrak.