Isuzu Truck UK has extended IMPERIAL Commercials’ Peterborough sales franchise to cover the Norfolk area and awarded IMPERIAL Commercials the service and parts franchise for Norfolk from its Norwich dealership. The new franchise agreements, which take effect on 1 April 2011, build on the successful partnership between the two companies in the east of England and west of Scotland.
IMPERIAL Commercials will have full responsibility for Isuzu Truck Sales, Service and Parts in Norfolk. To support customer demand for the new franchises, IMPERIAL Commercials is investing in recruiting and training Isuzu technicians and in a comprehensive supply of parts, tools and dedicated equipment.
Keith Child, Marketing Director, Isuzu Truck (UK) Limited, commented:
"Isuzu and IMPERIAL make a great team – they share our commitment to industry-leading standards of customer care, and I love their enthusiasm. We’re already working together successfully through our Peterborough and Glasgow franchises, and Norfolk is a natural next step."
Steve Affleck, Regional Director, IMPERIAL Commercials, added:
"Isuzu Trucks are becoming more and more prominent on UK roads, which isn’t surprising given their exceptional attention to customer care and ever increasing product line. We’ve built up a healthy order book in the six months we’ve been working together at Peterborough and this new development is another great opportunity to grow with Isuzu in the UK. It also enables us to expand the portfolio of products & services we offer to businesses in the Norfolk area."