Isuzu payload impresses Fords of Winsford

As the biggest car supermarket in the northwest, selling over 7000 vehicles a year, Fords of Winsford requires maximum flexibility from its fleet of delivery trucks. For the first time, the Cheshire-based company has added an Isuzu 7.5t car transporter to its fleet, with Isuzu’s well-documented payload advantage sealing the deal.

According to Malcolm Bridson, vehicle preparation manager at Fords of Winsford, "When we were considering changing one of our delivery vehicles, we needed to ensure that the new truck had maximum carrying capacity because we sell such a diverse range of vehicles. Small family cars are one thing but the larger and heavier 4x4s present a payload challenge. The Isuzu 7.5t rigid meets our requirements perfectly, capably handling the full range of vehicles that we sell, and I’m positive it’ll be a valuable addition to our fleet for many years to come."

The Isuzu Forward N75.190 long wheelbase manual rigid, ordered by Fords of Winsford was specified with a Dave Bland tilt and slide body and spec lift. The body was construction in aluminium to increase the overall payload potential.

Warrington Vehicle Centre, the local Isuzu truck dealership, supplied the new vehicle, which is supported by a comprehensive five-year repair and maintenance contract with ITUK to cover the anticipated working life of the vehicle. With a dedicated driver, working on a nationwide basis, Fords of Winsford will use the new Isuzu for delivering and collecting cars from regional dealerships, as well as providing breakdown support.

"This type of vehicle delivery and collection operation is ideal for the Isuzu N75. Its payload advantage enables customers, such as Fords of Winsford, to have all the flexibility they need to be able to handle the range of vehicles that they sell," said Keith Child, marketing director at Isuzu Truck UK.