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Isuzu toasts 45th new truck into LWC’s Drinks distribution fleet

The latest Isuzu 11.00 tonne rigid to go into service with the drinks distribution company, LWC Drinks, is the 45th new Isuzu in this 105-strong commercial vehicle fleet at the Manchester based company. The vehicle, already in operation, is delivering kegs, cases, wines and spirits to customers nationwide.

LWC Drinks Ltd is a long-standing customer of Isuzu Truck, having purchased its first vehicle back in 2004. It is Isuzu’s proven reputation for unrivalled payload and vehicle reliability that has ensured the marque has consistently featured in the drink company’s fleet over the past eight years.

According to LWC Drinks’ transport manager Dave Barnes; "We aim to get the maximum amount out of all our distribution vehicles, in terms of a reliable performance over a long vehicle life. The Isuzus have been outstanding performers for sure. In fact, one of our first Isuzus is still running in the fleet after eight years of extremely hard toil."

Currently LWC operates 10 Isuzu Forward F110.210 11.00 tonne rigids, all fitted with curtain sided bodies and rear tail lifts, this is in addition to 35 Isuzu Forward N75.190 7.5 tonne curtainsiders. Isuzu Truck’s dealer, Warrington Vehicle Centre, supplied the latest vehicles.

For its intensive distribution operation, payload and product reliability are essential factors behind the company’s decision to specify Isuzu for its fleet and Dave Barnes continues; "We get a 5.0 tonne payload from the 11.00 tonners and 3.3 tonnes of payload from the 7.5 tonners with the vehicles generally fully laden at the start of their journeys. Isuzu’s product reliability is undoubtedly impressive as we very rarely have any problems with them. They are rugged trucks and totally reliable, which is what we look for when specifying any new vehicles in our fleet."

LWC Drinks Ltd, with its head office in Manchester, is the fastest growing, privately-owned, drinks company in Britain. It supplies to over 5000 on-trade customers and makes an average of 4800 deliveries per week utilising a 10-strong network of branches across the UK.

"LWC Drinks certainly work their trucks hard and this is where the Isuzu rigids score so highly. Over the last eight years, the Isuzus have delivered day-in, day-out, week-in, week-out on the company’s demanding, same-day, delivery programme whilst turning in almost faultless performances. Combined with unrivalled payload capacity, this makes our products extremely attractive propositions for LWC and have become the cornerstone of their drinks distribution business," said Keith Child, marketing director at Isuzu Truck UK.

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