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It’s Going ‘All White’ for OTR

As an integral part of the Kal Tire Mining Tyre Group, OTR have commenced
the systematic ‘rebranding’ of the corporate image to the new global Kal Tire
corporate brand.

The traditional green/black/white OTR identity will be replaced by the
orange/blue/white of Kal Tire over the coming months with the first new truck
in its ‘all white’ livery getting ready for work this week.
OTR’s Chris Skelton said: "The Kal Tire investment was the first step in a plan
to build a global earthmover tyre service company capable of delivering real
value to customers. Now, as part of the Kal Tire Mining Tire Group, I am
confident we will deliver greater value to our customers – globally. The brand
has traditional values to many people within the company as well as to
customers and suppliers. Over the last 33 years OTR have developed a
reputation that we are all extremely proud of and by rebranding we are not
abandoning that history, we are evolving in to a new entity that will build on
our past. That evolution means that we now have 4,500 colleagues in 17
different countries as part of a company with sales in excess of a billion
dollars".

Kal Tire is the world’s largest earthmover tyre dealer with operations
throughout Canada, Central and South America. The investment in OTR, with
operations in Europe, Australia and throughout the African continent, has
created the first truly global earthmover tyre service company.

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