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K2 Rebrands to reflect global outlook

K2 Strategic Innovations is being relaunched as K2 Global Communications. K2 is a boutique B-to-B PR and marcom firm that now provides global PR services to American and Canadian clients as well as the Israeli high-tech industry.

K2 initially focused exclusively on Israeli companies who sought to make inroads in foreign markets, especially in North America and Europe. It is now expanding its focus to provide similar services to U.S. and Canadian companies.

"U.S. and Canadian clients are very PR savvy and enjoy reaping the benefits of our experience with the burgeoning Israeli high-tech sector while paying about half of what New York- or London-based PR companies charge," said Larry Kenigsberg, cofounder and principal consultant at K2. "Meanwhile, we’ll continue to present Israeli technology to the global market as we expand further into North America."

K2 was founded by Americans Amy and Larry Kenigsberg and has been operating for more than six years. They have worked with clients from green tech, financial services, Internet security, telecoms, satellite, and data storage, among others. K2 focuses on niche marketing with the goal of enhancing clients’ bottom lines.

"After months of internal deliberation, we recognised that our primary value to our Israeli clients was our global reach via aggressive, persistent outreach and carefully crafted written materials. We look forward to providing this to our international clientèle," concluded Kenigsberg.

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