Hamleys, one of the world’s bestknown
retailers of toys, has extended its partnership with Kuehne +
Nagel to support its expansion plans. A new logistics solution which
leverages a hub operation at the Yantian Bonded Logistics Park in
China, for consolidation of inbound supplier volumes, will facilitate
Established over 250 years ago, Hamleys is regarded as one of the
finest toy retailers in the world. The company has undergone significant
growth since 2008, opening several stores across the globe in the
United Arab Emirates, Jordan, India, Russia, Saudi Arabia, Scandinavia
and other key locations. This aggressive expansion is set to accelerate,
with further store openings planned.
Kuehne + Nagel worked with Hamleys to examine inbound stock flows
and provide a cost-effective solution that would help fully integrate
international franchisees into a streamlined global supply chain. Key
deliverables included maximising the efficiency of stock movements,
increasing the effectiveness of franchise orders, re-labelling in accordance
to franchisees’ requirements and creating a scalable supply chain
operation to enable growth in franchise stores.
Following analysis of the most efficient routes to market for Hamleys,
Kuehne + Nagel’s facility at Yantian was identified as providing the best
in class solution. The results are more cost effective routing, lead-time
reduction and an improved cash-to-cash cycle for Hamleys.
Alasdair Dunn, Chief Financial Officer for Hamleys commented "We were
very pleased with Kuehne + Nagel’s analysis of our complex issues and
the solutions they proposed. We are delighted to be partnering with them
as our global expansion progresses."
Steve Johnson, Seafreight Solutions Manager for Kuehne + Nagel UK
added "We are proud to have delivered a scalable, robust and efficient
supply chain solution for our long term partner and look forward to further
supporting their global ambitions."