MHW Magazine News and stories from the Materials Handling Industry
Hot on the heels of announcing its global expansion into Pakistan, VERLINDE FRANCE, a division of leading French manufacturer Verlinde today announces a major contract in the country – a massive new order with Indus TOYOTA.
As part of the deal, Verlinde has supplied Indus TOYOTA’s car plant in Karachi with one of its latest 80 tonne cranes – an exceptional product with the lifting power to supply the needs of this key manufacturing and distribution centre for TOYOTA vehicles in Pakistan’s premier city. Installation of the biggest crane that TOYOTA has to date has now been completed by Verlinde on schedule.
Commenting on the deal, business development Manager for Verlinde, Simon Rothechild, said: "We are delighted to be able to announce this significant contract and in Pakistan and it is particularly pleasing for such a big order to follow so quickly after our move into this new territory. Like Verlinde, Indus TOYOTA has an enviable global reputation and we are proud to have been chosen to supply Indus TOYOTA’s largest crane for their Karachi plant."
Verlinde’s Pakistan team in Lahore is led Country Representative Shahid Akram, who together with his colleagues has been actively involved in the negotiations with Indus TOYOTA and welcomed the order and the developing relationship between the two giants of global manufacturing. "There is a growing demand in Pakistan for the products and services we can provide and it is a great pleasure to work with Indus TOYOTA," said Shahid. "When the world’s leading car manufacturer places an order, it demonstrates the confidence they have in the quality of our products. The installation proceeded as planned and we look forward to working with Indus TOYOTA again in the future."
Karachi is the largest city and the financial capital of Pakistan and as the largest seaport on the Indus, Karachi is often called the gateway to Pakistan so it is appropriate that one of Verlinde’s major crane orders in the territory should come from one of the city’s premier international companies. Verlinde will continue to play a key role in supplying much needed cranes and lifting equipment for both existing companies like Indus TOYOTA and a host of new manufacturing industries growing in the region.
"Working with Indus TOYOTA at this time is a positive step forward and is a good start to our presence in Pakistan and our expanding global operation," said Thomas Descamps, managing director of Verlinde. "The Pakistan team has done a great job and we look forward to promoting not just the cranes we can supply, but the wide range of services we can offer this expanding marketplace."
These wide ranging services includes Chain Hoist, which is new from Pakistan and is a product in which Verlinde has direct expertise and it is available immediately. The company is also able to supply the same equipment (including the ATEX explosion proof range) that customers in Pakistan are familiar with and the liaison office continues to have rapid access to genuine Morris brand name spares for cranes, ensuring continuity of service for those customers.
