Leading specialist outsourced logistics operator iForce, has developed its Buy-force website further so as to be an effective B2C (Business to Consumer) platform for the sale of individual refurbished returns as well as end of line and excess stock for new clients and iForce’s existing partners.
Since 2008, the Buy-force™ B2B (Business to Business) auction web site has been providing onward sales for iForce’s existing clients and finding disposal paths for tranches of stock by the pallet – in excess of 400 a week – whether they be unrefurbished, end of line or retailers’ excess.
Buy-force’s™ current broad customer base is predominantly wholesale but with the site metamorphosing into a B2C direct selling channel, supported by iForce’s efulfilment operations, the company expects significant growth in B2C traffic. In addition, the platform will sell through eBay and Amazon.
iForce is currently in the process of establishing with one of its existing clients its own direct outlet and will manage the efulfilment element of this. This client will gain a ‘shop window’ on the Buy-force™ site. Expecting significant growth in this activity iForce plans to develop a ‘shopping mall’ of client shop windows on the site.
Using this service, retailers and manufacturers gain from extending the sales life of products even after they have been replaced by new models; whether it’s down to features or price – there is always a reason somebody will wish to buy this model in the years to come.
Mark Hewitt, CEO of iForce comments: "This development, whilst undoubtedly exciting for us, marks a continuing evolution of the services that we are able to offer our clients in the area of returns processing, refurbishment and remarketing. As a result, the introduction of a B2C capability of BuyForce was inevitable.
Additionally, we are able to utilise our SMaRT system, deployed throughout our business to service our own on-line retailer clients, to allow us to manage these new B2C sales in a highly efficient, speedy and accurate manner, thereby offering our new customers an excellent product with great service at a discount price. By providing customers with a good experience when buying a ‘tier 2’ grade product they very often in the future upgrade and buy a new, latest product from the brand."