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Lisa Kelly to reveal new Worldtrucker Smartphone App and website at Mid-America Trucking Show 2013

The Worldtrucker global online community is proud to announce celebrity truck driver Lisa Kelly, of the TV series ‘Ice Road Truckers and IRT: Deadliest Roads’, as its new global ambassador.

Kelly and Worldtrucker will reveal the online community’s new smartphone app and website in the Volvo Trucks booth at the 2013 Mid-America Trucking Show in Louisville, Kentrucky.

An active member of the Worldtrucker community, Kelly was one of the first to try the app during her recent visit to Sweden.

"The new Worldtrucker app and website allows truckers to connect with other truckers all over the world and share their stories and passion for life on the road," Lisa said. "The Worldtrucker app is, of course, designed for truckers, by truckers. So come on, join the family."

The public reveal of the new Worldtrucker smartphone app and website will take place Saturday, March 23rd at 11am (Eastern) on stand no.32125. Show attendees can meet Lisa Kelly, who will be in the Worldtrucker lounge on the Volvo Trucks stand and she will also be available for photos and autographs.

"I like keeping in touch with the trucking community. There are a lot of things that keep truck drivers united, and that’s what’s cool about the Worldtrucker concept," said Lisa. "Other truck drivers can understand what you’re going through, and thanks to Worldtrucker we can help each other."

By offering these social elements, Volvo Trucks hopes to increase interest in the profession and support the recruitment of new drivers. The worldwide driver shortage is a vital issue for the industry. Worldtrucker welcomes all truckers regardless of what truck brand they drive or prefer.

"We know that truck drivers have strong professional pride and that’s exactly what Worldtrucker is about – sharing that passion for trucks and for life on the road," said Paula Kühnel, Worldtrucker manager.

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