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Logistics firm delivers critical sponsorship to Team GB

The Team GB ball hockey team will support the name of a Coventry business on its kit as it takes part in the Ball Hockey World Championships this June.

BDA (Bespoke Distribution Aviation) has become an associate sponsor for the official UK team in a sport close to its roots. BDA specialises in delivering time critical logistics throughout the UK and Ireland and serves mainland Europe through its key hub locations in Maastricht, Frankfurt, Coventry and Dublin. The company is well connected to the Irish mainland not just in its logistics operations but because it was created in the country, making ball hockey a sport close to its heritage.

Ball hockey originated from the old Irish sport of hurling, which dates back to the second millennium BC. A variation of ice hockey and street hockey, ball hockey takes place in purpose built facilities games halls and centres as well as outdoors, but uses a ball instead of a puck. The sport is still very young in the UK, which means players remain self-funded, so the sponsorship funds from BDA will really help raise the sport’s profile and support its growth.

As an associate sponsor of Team GB, BDA’s logo will be prominently displayed on the front of both men’s and women’s squad jerseys for the World Championships in Newfoundland this June. BDA is also becoming a personal player sponsor to women’s Team GB Team Assistant Captain, Lyanne Diotte and sponsorship money will go towards the costs associated with travelling to Newfoundland.

Alison Brindley, Marketing Manager, BDA said: "We are delighted that we have been given the opportunity to provide much needed sponsorship funds to the Team GB ball hockey team. We know that, like all sports athletes, the team has worked extremely hard to achieve peaks levels of fitness, speed and agility; all traits that we need to demonstrate to continue to deliver goods on time every time across Europe. We are really looking forward to supporting the teams and helping to place them firmly in the international arena."

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