Leading logistics and shipping provider, Lombard Shipping, has unveiled its energised new corporate identity. The award-winning company has invested in a complete rebrand that includes a new logo and responsive website, all designed to increase Lombard Shipping’s appeal to new markets and extend its reach.
The new logo has retained the key elements of its original icon design, but benefits from a ‘21st century’ look and feel. The rebrand has now been rolled out across all aspects of Lombard Shipping including new vehicle livery, marketing collateral, stationery, depot signage and a responsive website.
Simon Fraser, Managing Director of Lombard Shipping says, “The time was definitely right for a corporate identity refresh but we were keen not to lose those elements that are synonymous with Lombard Shipping’s professionalism and quality of service. The new branding fits the bill perfectly, refreshing our industry leading status.
“With 61% of people having a better opinion of companies that offer a good mobile experience* it was key that our new site was mobile friendly. The new website not only provides us with a contemporary and progressive image, but a user-friendly platform on which to further develop our client base.”