London Aware weekend 10th and 11th May 08

Changing the world with the pound in my pocket.

2 million Londoners are gearing up to put their money where their mouths are

with a weekend dedicated to buying environmentally sustainable products and

services only. Whether it is wine, beer, chocolate, transport, saucy undies,

toiletries or even a holiday the LONDON AWARE 08 Weekend marks the launch of a

major new initiative dedicated to putting the power back into the hands of

everyday people.

UK AWARE, the organisation behind the LONDON AWARE O8 weekend, is a social

enterprise founded by full time Firefighter Danny Carnegie, who was so baffled

about how to make positive changes in his day to day life he decided to take action to bring business and consumers face to face. The LONDON AWARE 08 weekend is about making the right consumer decisions. It encourages consumer to spend their money but empowers them in the knowledge that their consumer choices matter.

Over the LONDON AWARE 08 Weekend 10th and 11th May it is expect that:

· 2 million Londoners will buy a sustainable product

· £4.5 million will be spent on environmentally sustainable products

· 1 in 4 Londoners will purchase only environmentally sustainable products

· The most comprehensive green consumer event ever will be staged

Danny Carnegie, Founder UK AWARE said; "The principle is very simple - just buy

the things you want but make the decision based on the products which are the

most environmentally sustainable. As consumers we can force change through our

purchasing decisions. We can make a difference by hitting business where it counts - in the pocket. We are demanding that business gives us the options, the innovations and a positive future for our plant."

Zac goldsmith, The Ecologist said; "The sheer diversity of activities at LONDON

AWARE 08 is testament to how much we can all do to make a difference. It's inspiring."

The LONDON AWARE 08 Show has assembled the most comprehensive definitive list of

exhibitors and fused them with most pioneering brands in the environmental

movement. It is a mixing pot of authors, music, shopping, food, media, travel,

health and beauty and even comedy. The event is expecting 12 000 visitors over 2

days and already boasts an exhibitor list including, Trevor Baylis OBE,

Greenpeace, The London Development Agency and many exciting consumer products.

For further information contact Helen Trevorrow or Carly Thornton at Green Row

on 020 8960 8950 or email carly@greenrow.co.uk