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London Aware weekend 10th and 11th May 08

Changing the world with the pound in my pocket.

2 million Londoners are gearing up to put their money where their mouths are
with a weekend dedicated to buying environmentally sustainable products and
services only. Whether it is wine, beer, chocolate, transport, saucy undies,
toiletries or even a holiday the LONDON AWARE 08 Weekend marks the launch of a
major new initiative dedicated to putting the power back into the hands of
everyday people.

UK AWARE, the organisation behind the LONDON AWARE O8 weekend, is a social
enterprise founded by full time Firefighter Danny Carnegie, who was so baffled
about how to make positive changes in his day to day life he decided to take action to bring business and consumers face to face. The LONDON AWARE 08 weekend is about making the right consumer decisions. It encourages consumer to spend their money but empowers them in the knowledge that their consumer choices matter.

Over the LONDON AWARE 08 Weekend 10th and 11th May it is expect that:

· 2 million Londoners will buy a sustainable product

· £4.5 million will be spent on environmentally sustainable products

· 1 in 4 Londoners will purchase only environmentally sustainable products

· The most comprehensive green consumer event ever will be staged

Danny Carnegie, Founder UK AWARE said; “The principle is very simple – just buy
the things you want but make the decision based on the products which are the
most environmentally sustainable. As consumers we can force change through our
purchasing decisions. We can make a difference by hitting business where it counts – in the pocket. We are demanding that business gives us the options, the innovations and a positive future for our plant.”

Zac goldsmith, The Ecologist said; “The sheer diversity of activities at LONDON
AWARE 08 is testament to how much we can all do to make a difference. It's inspiring.”

The LONDON AWARE 08 Show has assembled the most comprehensive definitive list of
exhibitors and fused them with most pioneering brands in the environmental
movement. It is a mixing pot of authors, music, shopping, food, media, travel,
health and beauty and even comedy. The event is expecting 12 000 visitors over 2
days and already boasts an exhibitor list including, Trevor Baylis OBE,
Greenpeace, The London Development Agency and many exciting consumer products.

For further information contact Helen Trevorrow or Carly Thornton at Green Row
on 020 8960 8950 or email carly@greenrow.co.uk

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