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Machine vision specialist Vitronic at CeMAT 2011

In times of economic hardship companies often slash promotional budgets in order to cut costs, but not Vitronic. The Wiesbaden-based machine vision specialist has booked a stand at this year’s intralogistics CeMAT exhibition, which takes place 02-06 May in Hanover, Germany.

Malcolm Smith, Vitronic’s UK Sales Manager, explains: "During a recession there is less money to spend in both the private and commercial sectors so investment in projects becomes less. This makes competition for what little business is out there extremely fierce and companies that are not visible in the marketplace lose out. With the UK beginning to recover economically, now is a time to ramp up promotion rather than restrict it. At CeMAT 2011 we will be on booth G51 (hall 27) to present our products to potential customers."

CeMAT is the world’s leading intralogistics trade fair. It attracts hundreds of exhibitors and the last event in 2008 gained huge visitor turnout, 40% of which came from abroad. This year’s theme is ‘Sustainability in Intralogistics’, which aims to help companies maintain a balance between the claims of the environment, economic success and social responsibility.

Vitronic supplies camera-based parcel recognition systems for warehousing and logistics including VIPAC, a system that operates above conveyors or sorters in busy warehouses. It captures images of parcel labels using high-resolution line-scan cameras as they flow through on powered parcel handling systems, before using sophisticated software to identify codes and text on the labels. Parcel handlers use this data to automate sorting, commissioning and shipping processes to boost efficiency and reduce costs.

At CeMAT 2011, Vitronic will demonstrate a range of camera-based auto ID solutions for manual, semiautomatic and fully automatic data acquisition. Experienced engineers will be at hand to handle enquiries and generate sales leads.

Malcolm continues: "CeMAT is a great opportunity for us to meet international customers and network with key industry players. Vitronic secured a lot of business last year and business looks promising for this year. We hope the exhibition will help us build on this success."

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