Leeds based nationwide logistics company, Bedfords Transport has appointed Fantastic Media as its marketing agency.
Fantastic will support Bedfords as it moves forward with ambitious five year growth plans. The integrated marketing agency will update the Bedfords brand to reflect the dynamism of the new management team whilst maintaining the company's heritage and family values. Fantastic will then begin a major overhaul of the company's communications with a view to increasing profitability.
A tactical plan is in place to provide Bedfords with a corporate newsletter, ongoing public relations and a new, functional website. These are all designed to build Bedfords' new corporate identity, strengthening existing partnerships and creating news ones.
Looking forward, Fantastic Media will be carrying out a strategic integrated marketing campaign to support Bedfords' business objectives and broaden the company's customer base over the coming months and years.
Philip Lockwood, Bedfords Transport's Commercial Director said: “We've got Fantastic media on board at a crucial time for Bedfords. We're driving the business forward with some definite goals in sight and Fantastic will partner us in achieving those goals.”
Fantastic Media's MD, Andy Hobson, added: “Winning the Bedfords contract is great news for Fantastic. We're excited about re-invigorating such an established brand and developing our partnership with one of the UK's most respected logistics companies.”