Leeds, UK, 10 November 2008 – The UK's safest professional drivers stand to win a £1250 cash prize in the Masternaut Three X Safe Driver Competition. Drivers who are entered for the competition will have their performance tracked using GreenerFleet. Over 50,000 drivers could be eligible to enter making this the largest safe driving competition of its kind.
The best performing drivers will also complete an online risk assessment from Drive and Survive as part of the selection process for the eventual winners. The competition commences on 10th November which is at the start of Road Safety Week 2008 and the company will also match the prize with an equivalent donation to the road safety charity Brake.
Drivers will be monitored closely using GreenerFleet, an innovation from Masternaut that was first developed to help fleets to reduce carbon emissions. Fleets using this system soon realised that careful driving not only cut fuel consumption but also led to improvements in road safety.
The quarterly competition will total £10,000 in prizes and donations in its first year. In addition to the quarterly awards, there will be an annual award for the best driver of the year. To enter the competition fleet owners and managers will nominate and sign up their drivers via the GreenerFleet website – www.greenerfleet.co.uk. GreenerFleet will then monitor each driver in real time, measuring their driving performance, including the number of breaks they take, their speed and also their fuel consumption.
Driver data will be extracted from GreenerFleet at the end of each quarter and examined by experts. To ensure that the competition is run under the strictest of conditions it will be judged by a panel of industry figures, including:
Former Chief Constable and UK Government 'drug czar' Keith Hellawell, Simon Reynish – Freight Ambassador for the North West for the DFT's Freight Best Practice Programme, Keith Robson – Group Director of Transport Services at Unipart, Rob Wright – National Logistics Controller at United Biscuits, and Martin Otter – Director of Innovation at Masternaut Three X
“A moments lapse in concentration when driving can have horrific consequences for anyone, however, those who drive for a living are especially at risk because its more common for them to be overtaken by exhaustion or become 'zoned out'.” This must be addressed if we are to reduce death and serious injury to themselves and other road users,” comments Dr Keith Hellawell QPM, former Chief Constable of West Yorkshire. “Masternaut Three X's Drive For Life is the type of initiative firms and individuals must embrace if we are to hit the Government's targets for 2010 and make inroads into the pain and suffering road accidents cause”.
“This competition helps to illustrate that road safety, Duty of Care and greener driving go hand-in-hand. We have more than 50,000 vehicles in the UK using the Masternaut service and we encourage fleet operators to enter their drivers in this competition. Not only do their drivers stand to win a cash prize, but also by promoting road safety, fleets will reduce their accident and insurance costs. As an added bonus Brake will also benefit financially helping them continue their excellent work,” says Martin Port, MD, Masternaut Three X.
“Moreover, customers will be making a positive statement in respect to their attitude to road safety and the environment. Within the UK we still see too many tragic accidents; yet with our technology we can demonstrate clearly that driver performance can be improved,” continues Port.