Meachers rolls out it

Newport based Brace's Bakery, has turned to Meachers Transport to support its new contract with Asda. Southampton based, Meachers is operating as a depot for Brace's products and will undertake daily deliveries to Asda stores located along the South Coast from Weymouth to Portsmouth.

Meachers closed the deal with Brace's Bakery through its ability to offer an excellent transport solution and a seamless operation. The deal involves an overnight bulk delivery of Brace's products to Meachers depot at Nursling, Southampton and then onward deliveries by Meachers vehicles to the designated Asda stores.

A family run bakery for over 100 years and winner of the 2004 British Baker Award for Marketing, Brace's has successfully made the transition from local bakery to consumer favourite by developing its market across Wales and the South West. Winning the contract with leading supermarket giant, Asda, has expanded the company's market to south of the M4. It has also resulted in Brace's Bakery opening depots in Plymouth and Snodland, Kent as well as appointing Meachers in Southampton.

Scott Richardson, Sales and Marketing Director for Brace's Bakery, said: “I am delighted to team up with such a reputable company. We need a haulage company that we can rely on, in order to ensure quick and efficient delivery to stores so that product is presented to customers as its freshest. Meachers has an excellent reputation and we are very much looking forward to working together at this exciting time”.
Brace's Bakery was founded by George Brace in 1902 and has been handed down through the generations. The last two decades have seen the company rise from a local bakery to a regional bread supplier and one of Gwent's most successful indigenous businesses. Now run by the fourth generation of the Brace's family, the company's products are now available in over 2500 stores across Wales and the south west of England and the company is continuing to expand further afield, supported by Meachers Transport.
“We are delighted that Meachers record for service has been recognised by Brace's Bakery awarding us this contract”, says Gary Whittle, Commercial Manager at Meachers. “We will work in continual partnership with Braces in order to provide an efficient supply chain solution”.