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Message in a bottle makes an Impact

Impact Toyota has launched a 'doorstep challenge' to promote its customer care message throughout all of its sales regions.

The milk bottle campaign features traditional glass milk bottles containing a rolled message from Impact's area account manager asking, “Got the bottle to take our door step challenge?” The bottles will be sent to targeted businesses challenging them to experience for themselves exactly why Impact Toyota is a leading distributor of Toyota forklift trucks.

“Many of the leading players in our industry are consolidating, operating from centralised facilities,” said Gary Hawkhead, head of sales for Impact Toyota. “However, we strongly believe that retaining local depots is the key to guaranteeing a top quality, responsive and personalised service that lives up to our promise – the milk bottle campaign has been designed to spread this message.”

Through its network of branches, customers receive the care, accountability and cost savings usually associated with a local dealer, backed by the expertise of the world renowned Toyota brand.

Terry Kendrew, managing director of Impact Toyota added: “We don't use call centres, so clients can rely on a familiar point of contact and because we're locally based, we can attend to requests immediately. Each account manager deals with clients directly, from placing an order to delivery and after-care, so we can devise a tailored package that meets a client's individual needs. We're also on the doorstep and approachable – a bit like the milkman!”

The campaign will be rolled out across Impact Toyota's sales regions in Hull, Doncaster, Nottingham, Corby, Ipswich and Immingham.


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