The need for more precise tracking of goods is gaining increasing importance. Producers need to fight forgery and product theft, they have highly sophisticated supply chains and they want to provide consumer oriented micro-marketing. These trends create new challenges for accurately tracing goods and packaging. Tackling this challenge, Mondi Industrial Bags now offers a solution with a unique code on each bag: the SmartID Bag! On June 7, the SmartID Bag was presented at the Austrian packaging conference impackt 2013.
So how does this work? And how does each part of the supply chain benefit? "It’s a great new concept for industrial bags," enthuses Claudio Fedalto, Sales & Marketing Director, Mondi Industrial Bags. "Each bag gets its own unique code, printed by Mondi, which allows the bag to be identified throughout the value chain – all the way to the consumer," he explains. "This opens a wealth of information and opportunities!" Fedalto adds.
The unique code on each SmartID Bag allows each party along the value chain – from the filler and the distributor to the end user – to upload and access predefined information stored in a database that is related to that code. To access this information the code is simply scanned with a smartphone.
"The concept is very flexible," says Christian Anselmi CEO of Antevorte, the technical project partner. "The sky is the limit! How much information is stored in the database and how much data is made available through the code on the SmartID Bag is entirely up to the customer," he explains. "It’s easy to set up and the online app provides the information stipulated by the customer," Anselmi states.
Mondi has developed a range of services that can be offered to fillers and other stakeholders further down the value chain so that all parties can benefit from this solution.