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Morrisons chooses Microlise to deliver greater driver engagement

UK “big four” supermarket Morrisons has deployed a new telematics solution across 545 heavy goods vehicles (HGVs) in order to reduce fuel costs and cut carbon emissions.

The new solution, based on Fleet Performance and Journey Management products from telematics platform provider Microlise, has been deployed within six weeks of order including integration to Paragon’s Fleet Controller solution. This has allowed Morrisons to maximise vehicle uptime, improve fuel performance and benefit from real-time visibility of its fleet against schedule.

“Following a competitive tendering process, we opted to deploy the Microlise solution across our fleet. Having an effective and efficient fleet to resupply our 500+ stores up and down the country is key to keeping shelves stocked. Implementing Microlise helps us to do this in the most cost effective way, whilst limiting our environmental impact,” said Nick McCurtin, Head of Central Logistics at Morrisons.

The Microlise solution includes A-G rating tables to measure drivers’ performance on fuel efficiency. The solution includes the ruggedised Microlise DriveTab tablet, which is also used for 2-way messaging, vehicle checks and in a second phase Morrisons will also use it for manifest management with guided routes for the driver to follow.

“We invest significantly in research and development each year and our product reflects some of the latest research in the field of driver engagement. We have designed the capabilities to make it easy to incentivise positive driving behaviour. The carrot is always more effective than the stick and we are glad that Morrisons will see the benefits through this deployment,” said Nadeem Raza, Chief Executive Officer, Microlise.

The Journey Management product will give Morrisons stores and transport management staff real-time visibility of vehicles vs plan, alerting stores to an incoming arrival and allowing management to maximise fleet utilisation.

The selection of Microlise by Morrisons is the latest in a string of grocery and retail organisations deploying Microlise telematics and delivery solutions in order to continue to improve the customer experience and deliver on brand promises.

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