New appointments made to further strengthen van leasing operations at GE Capital Fleet Services

Two key appointments have been made as GE Capital Fleet Services strengthens its light commercial vehicle leasing operation.

Simon Cook, who has been in the commercial vehicle industry for more than a quarter of a century, has been named as LCV Leader. Most recently, Simon headed up the sales and operations team at TLS Vehicle Rental.

Eddie Parker has been appointed as LCV Consultant and has a similarly impressive track record. He has worked in sales, operations and consultancy for both manufacturers and leasing companies in the UK and Europe, with his most recent position being at Masterlease.

The appointments are part of a strategy to further drive van leasing customer focus at GE Capital Fleet Services in the UK. Worldwide, GE leases more than 200,000 vans and has several thousand on its fleet here in the UK.

Simon explained: "We will be concentrating on a number of key areas in the UK van market – from 50 vehicle fleets that require a high quality, price competitive contract hire package, to major blue chip companies that are looking for a complete, consultative, outsourced service."

"The latter is especially important. In a van market where customers want value more than anything else, we can deliver a very high degree of customer focus. We will be promoting an expert proposition that emphasises products and services such as the capabilities of our widely respected Key Solutions strategic consulting team and market leading iManage online software."