Caterpillar has signed a co-operation agreement with Mascus, a prominent online market-place for used equipment.
Caterpillar has been using the internet as an important communication channel for many years, and understands the importance of this media for the future. In addition to the main portal www.cat.com, Cat was also one of the first manufacturers in the world to build a used equipment website (www.catused.com) to help customers locate and review quality used equipment available for sale from Cat dealers around the world.
To strengthen Cat’s used equipment sales, a partnership has been formed with Mascus, a leading online market place for used equipment. Used equipment inventory from Cat dealers will be found on Mascus, thus increasing the visibility on the web.
"The partnership with Mascus supports Caterpillar’s used equipment sales strategy. The equipment is significantly more visible on the web, which means it’s more visible to customers surfing the web for used equipment…" says Marketing & Sales Operations manager, Robert Gregus.
Altogether, Caterpillar Inc. will publish and update on Mascus more than 40 000 used equipment listings from 160 Caterpillar dealers. A direct integration between CatUsed and Mascus ensures no double entry for dealers. Mascus will make the inventory visible in 35 languages across the globe.
"With Mascus strong online visibility and international presence, Caterpillar Inc. will help its dealer network to reach a large audience of buyers visiting Mascus website every month and increase their sales of second-hand machinery" Says Mascus Sales Director Rickard Petersson.