Motor Wheel Service Distribution (MWSD) has promoted Karl Ellis to the newly created position of OE Sales Manager for steel and xlite forged aluminium wheels.
Karl, who has been with the company for over 20 years, has moved from the role of Head of UK & Ireland xlite Sales where he oversaw excellent growth across both truck and trailer markets since the product's launch in 2010.
He will be responsible for all OE technical, ordering and aftermarket aspects, and be a single point of contact for all truck and trailer manufacturers.
Karl will work closely with Kevin Ryan, who continues his role as Executive Sales Director with a extended remit to develop European business.
John Ellis, managing director at MWSD, said: "As a trusted seller to the OE market for more than 20 years, we are looking to further enhance our position and the promotion of Karl, who already has a proven track record and good links within the sector, was the natural choice.
"This year is hugely important year in the development as MWSD as a business, not just in terms of the products coming to market and new staff but the value added services and technical expertise, as highlighted by the wheel safety campaign, that we can bring to all our customers."