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New SAS for Demand Signal Analytics merges data easily to help manufacturers sense and shape demand

Manufacturers that study market data to anticipate retail trends manage inventory better, markdown prices less frequently, and often achieve stronger revenues and profits. Global business analytics leader SAS has helped manufacturers gain unprecedented vision into all kinds of data for decades. Now manufacturers and consumer goods companies can gain essential vision into complex market data that helps them stay on the winning side of the supply-demand equation with new SAS for Demand Signal Analytics.

"Demand sensing goes beyond forecasting trends and seasonality," said Charlie Chase, Chief Industry Consultant for the SAS Manufacturing and Supply Global Practice. "Manufacturers must anticipate demand and replenishment. SAS for Demand Signal Analytics helps to sense and measure market signals, like point-of-sale, inventory and marketing data, then combines that information with shipment data to keep manufacturers ahead of the demand curve."

Visual discovery illuminates demand planning and optimisation
SAS for Demand Signal Analytics creates an information bank that cross-functional manufacturing teams can draw from to make better production and supply chain decisions. The new software combines two critical elements:

• SAS® Demand-Driven Planning and Optimisation helps enterprises turn point-of-sale and other sales channel information into more accurate forecasts.

• SAS® Visual Analytics provides a high-performance, in-memory solution for exploring big data to gain crucial market insights more quickly.

Manufacturers use SAS for Demand Signal Analytics to gain superior vision into product demand triggers like trade promotions and pricing adjustments. Better vision into demand allows them to successfully manage suppliers and sales channels and realise lower operating and inventory costs.

SAS® ‘gold standard for demand planning’ (IDC)
Industry analyst firm IDC validated SAS’ reputation as a manufacturing leader in IDC MarketScape: Worldwide Manufacturing Supply Chain Demand Sensing and Planning 2013 Vendor Assessment, (Doc #MI242850): "Among the strengths of SAS are its unsurpassed demand-planning and sensing functionality with support for extensive statistical models and algorithms," said Simon Ellis, Practice Director for IDC Manufacturing Insights. "It’s tightly integrated with Demand Signal Repository (DSR), analytics and business intelligence tools. SAS is positioned as a Major Player, with strong product capabilities, and is staking its reputation on leading the demand shaping/shifting discussion. It holds a thought leadership position in this category, and customer interviews made it clear that SAS Demand-Driven Planning and Optimisation could be considered the gold standard for demand planning capabilities."

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