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New Workmax utility vehicle launched by JCB

JCB is launching a new 4×4 to add to its WORKMAX brand of utility vehicles.

The new model – the JCB WORKMAX 800 D – offers 600 kg (1323 lb) maximum payload and will appeal to a wide variety of sectors including estates and land management, golf courses, sports arenas, racecourses, local authorities, utilities, shows and events, equestrian centres, garden centres and nurseries, theme parks, zoos, leisure parks, leisure parks and rental.

Its launch extends the range which also includes the current WORKMAX 1000 D model 4×4, which is a heavy duty machine and the WORKMAX 6×4, which is suitable for fine turf applications such as sports fields and golf.

JCB began 2011 by announcing the switch to its WORKMAX branding to emphasise focus on work related applications performed increasingly more by utility terrain vehicles (UTVs) than ride-on all terrain vehicles (ATVs).

The choice of a 784cc Yanmar diesel engine coupled to a two-speed CVT with Kevlar belt is a deliberate move to position the 800 D model in the middle of the growing mid-range UTV volume sector. The 4×4 drive plus selectable diff lock is electronic. In keeping with JCB’s other models, the 800 D cab has a flat checkplate floor for uninterrupted access from either side, and bench or bucket seats. The steel-construction tipping cargo deck will take 400 kg.

Underneath there’s a steel plate guard for major transmission components when engaged in unpredictable off-road environments such as forest tracks. Likewise, to protect the engine during wading the air intake is mounted as high as possible, waist-high inside the front stowage compartment.

Engine and CVT are positioned further forward than is the case on most UTVs. This is to achieve an optimum 50-50 weight distribution front to rear when fully laden.

Many accessories will be available such as the sealed cab with stable doors, soft door or hard door options, beacon kit, cab radio kit, bull bar, load bed liner, front tow hitch, interior mirror, work light kit, road light kit and hydraulic lift.

Alongside the 18 month product-design programme for the 800 D at the JCB Utility Products factory, Cheadle, Staffordshire, JCB has been extending its WORKMAX dealer network to encompass as wide a market coverage as possible. A new dealer appointment project has been underway throughout last year to add specialist ATV dealers to JCB’s established network covering main-line construction equipment dealers, and also specialist agricultural equipment dealers who offer a wide range of products from JCB Landpower Ltd, such as the flagship JCB Fastrac tractor. Some 75 UK dealer outlets are now authorised to offer the JCB WORKMAX range.

JCB Utility Products Sales Director Keith Hoskins says: "The breadth of JCB dealer coverage, plus the scope of their competences means we are in excellent shape to develop our UTV sales this year and focus on the new WORKMAX 800 D in particular."

He added: "The utility vehicle concept is still relatively new in the UK and Europe and there are a number of untapped growth sectors we want to explore and develop. It’s a product which can work alongside traditional JCB machines on construction sites, and equally the diverse nature of some farm equipment sectors present important opportunities. We are also expanding our coverage through specialist ATV dealers because we see the professional user migrating to the ‘sit-in and carry’ concept rather than the exposed ‘ride-on and tow’ concept of the traditional 4×4 quad."

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