The successful partnership between Acumen Distribution and Newcastle-under-Lyme Borough Council has led to the Council winning its fourth award for its recycling and waste services in the past 12 months. The Borough Council beat off stiff competition from other local authorities to win the prestigious "Recycling Awareness Campaign" award at the National PAWRS (Plant and Waste Recycling Show) 2012.
Presented at the Riviera International Conference Centre in Torquay on 13th June, the award recognises the local authority that has implemented the most effective recycling campaign to educate the public on the benefits of recycling. Newcastle-under-Lyme’s campaign was carried out via a marketing campaign and through the local community and schools.
Acumen Distribution has supported the Borough Council throughout the campaign with school visits to the company’s waste transfer station at Burslem and by giving talks to residents and schools on the importance of recycling. These talks have helped the 60 schools in the Borough set up their own recycle sites which Acumen Distribution has serviced by providing appropriately sized bins, containers and bags and carrying out a fortnightly collection service.
In addition, Acumen has expanded its community recycling service by providing a large quantity of euro bins to 16 collection sites throughout the Borough, which it collects on a weekly basis.
Trevor Nicoll, Head of Recycling and Fleet Services at Newcastle-under-Lyme Borough Council said: "Winning another national recycling award is fantastic news and really does set us apart from other Councils. This recognition is a testament to the hard work being carried out by the Borough with the full support of residents. We would also like to acknowledge the part played to our members of staff along with Acumen Distribution in rolling out the new school recycling service to all 60 schools and 17,500 students in the borough".
Over the year Acumen Distribution will recycle an additional 378 tonnes of dry recyclables and 330 tonnes of food waste from this new service. The food waste is being turned into electricity and the recyclate is reprocessed in the UK.
During the past twelve months, Acumen Distribution’s service has assisted in Newcastle-under-Lyme Borough Council winning a hat trick of awards. These have included the ‘Waste Management Award’ from Government Business Awards; ‘Local Authority of the Year’ from Plant and Waste Recycling Show and the coveted ‘Best Target Success Award’ from LARAC- Local Authority Recycling Advisory Committee. In addition the Borough Council has also received two finalist awards.
Acumen Distribution’s Waste Transfer Station handles paper, card, plastics, cans, glass, textiles and food waste. The amount of recycling has grown to 250 tonnes per week and is still rising. The company collects recyclates four days a week from Tuesday to Friday using nine trucks which include five Terberg kerbside vehicles on Dennis Eagle chassis, two Mitsubishi 7.5 tonne light vehicles for rural collections and difficult access and two twin pack compactor vehicles.