One of northern England’s oldest motor factors has praised Durite’s service and support for helping it secure a major truck fleet contract.
G.E. Middleton & Co is a nationally recognised auto electrical specialist which is still owned and operated by the Middleton family. Based in Manchester, it works across the UK, supplying auto electrical parts to vehicles ranging from cars, vans and trucks to boats and ships.
The company recently won a significant contract with one of its biggest clients, to supply and install Durite power inverters on a haulage operator’s substantial fleet of HGVs.
“This was a significant contract for 500 inverters to be fitted on brand new trucks purchased by one of our valued clients,” said Bob Middleton, director of G.E Middleton. “Durite were incredibly supportive throughout the process. They provided a competitive package and always ensured that we received the stock at the right times to meet the customer’s installation roll-out.”
Durite offers a complete range of sine and modified wave voltage inverters, covering almost all automotive applications. Factors and fleets can choose from compact and heavy-duty models with power ratings ranging from 125W up to 3kW. Suitable for 12v and 24v vehicle systems, the fan-cooled inverters come with a quick charge USB 2.1 output, are CE-marked and R10 certified.
“We pride ourselves on delivering a quality product and service to our customers,” added Bob. “Pricing comes into it but the main criteria for us and for our clients is quality of product – and this is where Durite really stands out. In this instance the customer was very satisfied with the inverters.”
This latest deal further strengthens a relationship between the two companies that stretches back to the end of the Second World War.
“We have been working with Durite since 1945,” said Bob. “Back in those days they delivered the parts in old metal ammunition boxes and tea chests. We never had to buy tea because there was always some still left in the crates!”
The relationship has lasted almost 80 years because of Durite’s focus on customer service. “The customer service is outstanding,” added Bob. “Everyone from the sales team to the technical department is extremely helpful, nothing is too much trouble for them.
“We appreciate their attention to detail. The invoices are clear and easy to read, but best of all they have a great catalogue. It has a simple numbering system that makes it easy to find what you are looking for. Even in the digital age a lot of our clients still like a proper catalogue. Every year we receive a sizeable number of catalogues from Durite that we distribute to our customers or offer from our premises and they always bring in business.”