Annual growth will continue at its current rate until 2030
Using marketing to grab more market share may be critical for ambitious companies in logistics, as analysts predict the UK sector will experience 7.5% annual growth in 2025 and beyond.
That’s according to Full Mix Marketing, a B2B marketing agency which works with a number of logistics, warehousing and transport providers.
Data from analysts, including Horizon Grand View Research, predicts annual growth of the UK logistics industry will continue at its current rate until 2030 and exceed many other areas of the economy.
“Logistics is driven by demand and it looks like its growth will continue at pace," says Sarah West, Managing Director of Full Mix Marketing.
"Many businesses in warehousing, haulage and logistics are very actively targeting these new opportunities, making it a race to reach new clients first."
To win the dash to satisfy new customers, the B2B marketing experts believe marketing is proving an important tool:
“Organic growth is achievable for many, but actively raising their profile and reaching out to prospective clients is helping logistics-related firms – large and small – to often outperform their peers” adds Sarah.
Full Mix Marketing specialises in B2B (business-to-business) marketing and works with companies in sectors including manufacturing, engineering and business services, as well as transport, warehousing and logistics.
As well as providing individual elements of digital, non-digital and strategic marketing, they can also act as their clients’ entire marketing department.
The CIM Chartered Marketer and her team believe there are particular elements of marketing which are proving most effective for those they support in logistics:
“Digital marketing remains important as brands, manufacturers and retailers discover logistics providers online.
"However, the emphasis has perhaps switched from online ads to content marketing; using articles and trade press coverage to boost their profile” states Sarah.
Another tactic the full service marketing agency has seen its clients in and around UK logistics benefit from is direct marketing.
“Companies with increasing logistics needs can often be quite obvious and the right approach can help logistics firms engage them and seal the deal before competitors” states Sarah.
As of 2024, there are around 230,000 logistics-related companies, employing around 8% of the UK workforce and contributing around ÂŁ185bn each year to GDP.
“The logistics sector is a major part of the UK economy and the impact of new technology is particularly exciting.
"Reputation is as important as ever but simply standing out from the crowd can often be the biggest boost to sales” concludes Sarah.