Generation Logistics has achieved more national recognition by scooping two prestigious accolades at the Memcom Excellence awards.
The awareness campaign, co-ordinated by CILT (UK) and Logistics UK, was recognised as the best Social Media Campaign for the past year.
Now about to enter its third year, Generation Logistics also received a highly commended award as the Best Public Awareness campaign.
The awards, which recognise innovation and excellence from across the membership association sector, were judged by representatives from associations representing all sectors of the economy.
“We knew that Generation Logistics has made a change to the way individuals think about our profession, but have been amazed by the way it has been received by the wider membership sector,” says Bethany Windsor, the campaign’s programme lead.
“In such hotly contested categories at this year’s Memcom awards, to receive such positive acknowledgement from our peers is testament to the hard work of our team, our sponsors and partners, and our creative agency, ilk."
The judges were complimentary about such a “well planned and executed initiative, with impressive support and engagement from the sector.”
In particular, they commented that the “campaign’s scale, strategic depth and impactful execution are outstanding, making it a standout effort that promises to make a lasting difference.”
Sponsorship opportunities are now open for businesses across the logistics sector for the campaign’s third year.
This will aim to extend its outreach into primary schools as well as continuing to target young people and their educators through a comprehensive social media campaign and ambitious education programme.