Jaama is celebrating two decades in the fleet industry this autumn by confirming a series of new appointments and continued investment in its Key2 fleet and asset management platform.
Starting from humble beginnings with a team of six people in Tamworth in 2004, Jaama’s Key2 software manages over 1.5 million cars, LCVs, trucks and plant across a multitude of industries including leasing, rental, corporate and public sector fleets.
More recently, Jaama has expanded into larger offices in Tamworth and now employs over 120 people, including one of the biggest in-house software development teams in the industry.
To further enhance its competitive edge, the new leadership team has committed to ongoing investment in research and development projects, which have already resulted in a fresh new look and enhanced functionality being made available to Key2 users.
To coincide with its 20th anniversary, Jaama has also announced a series of senior appointments that will focus on supporting customer service as it gears up for future growth.
Rhianna Greaves has been appointed as Jaama’s Customer Success Director, responsible for implementing the company’s customer success strategy.
Rhianna has experience as a Jaama Key2 customer from her role as IT Director for a national provider of asset hire and maintenance services with nearly 4,000 LCVs, specialist vehicles and plant.
Meanwhile Michelle Batty has joined as Head of Marketing to lead Jaama’s multi-channel marketing strategy and continue to build its thought leader communications.
Michelle is an experienced fleet marketeer having spent more than six years as marketing manager of Nexus Vehicle Rental. Karen Shaw has been appointed as Head of Customer Support having spent over a decade in customer centric roles, both in the commercial vehicle and insurance industries.
Andrew Holgate, Jaama’s CEO said: “The success of the Jaama business over the past two decades has been down to our exceptional team and we continue to bring talented new people into our business to ensure we deliver an outstanding experience to our customers.”