XPO Logistics, which became a top ten global supply chain provider with its acquisition of Norbert Dentressangle 8 June, has launched a major advertising campaign in Europe based on the theme: “Welcome to the next supply chain generation”.
The campaign emphasizes XPO Logistics’ European capacity and drive for innovation in Transport, Logistics Solutions and Global Forwarding. As described by Hervé Montjotin, Chief Executive Officer of XPO Logistics in Europe, ‘We are always ready to challenge established models and offer bespoke solutions that contribute to the performance of our customers’ supply chains today and tomorrow.’
The campaign, which reinforces that Norbert Dentressangle is now XPO Logistics, focuses on the company’s commitment to providing customers with responsive solutions, both locally and globally. Mr. Montjotin said, ‘Our next generation in Europe is a world-class service team in every respect: entrepreneurial and attuned to customer needs – supply chain experts who utilize the latest technological advances to achieve optimum results for our customers’.
The hallmark of the XPO Logistics brand – an iconic shade of red worn by all employees – is featured in the new ads, which will appear across France, the UK and Spain (the company’s top three European markets), as well as Italy and the Netherlands, through the end of July.
Continuing a long-standing partnership as the official carrier of the Tour de France, the first red XPO Logistics trucks will be on display at each of the 2015 Tour’s major stages, as previously announced. The trucks will bear the hashtag #WeAreXPO, which has become a symbol of pride among XPO Logistics employees.