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Packaging experts speak out at easyFairs shows

The future of packaging design, eco packaging, branding strategies and digital print are just some of the topics being discussed at this year’s quartet of easyFairs packaging shows.

The four shows being held over two-days – 16 and 17 February – span every aspect of packaging and feature around 50 free-to-attend mini learnShops, with leading packaging experts discussing very latest information on the most pressing issues within the packaging industry.

Among the speakers will be Andrew Hewitson, Managing Director of Reprolex3 (supported by Kodak) who will be looking 14 years on in their learnShop, titled – ‘the vision becomes a reality!’

Andrew explains: "The presentation will be a basic road map of the Packaging Pre Media Space that Reproflex 3 has occupied over the past 15 years. It will cover the advances in technology to give the audience an insight into what a Pre-Press company has had to attend to in terms of commercial understanding, capital Investment and critical directional decisions. The Journey will identify key services and will end with a rundown of what R3 has become and why it has survived and thrived."

Also within the Print for Packaging sector, Kevin Lyons, Sales Director at Label Makers will be looking at ‘Adding value to the digital label market.’ Kevin comments: "This is largely a personal perspective on the emerging market for Digital labels and the need to ensure that both producer and user maximise the technology to mutual benefit."

When compared to other large EU countries, the UK uses less packaging per capita and recycles more, but with packaging waste continuing to top everyone’s agenda Neil Farmer from Neil Farmer Associates will be discussing the developments in extending the shelf life.

Neil comments: "Consumers want packaging which keeps products in good condition, clean and untouched by others. For foodstuffs they want products which are fresh and ready to be eaten. Ultimately they want longer shelf life, product security and value for money. These are some the challenges the packaging supply chain are facing today.

He continues: "There are some great innovations already happening in extended shelf life packaging and there is much more to come. Developments in Active and Intelligent Packaging, Bioplastics, including biodegradable and compostable materials, Barrier Films, Coatings and Additives, will all drive the rapid rate of market expansion over the coming years."

Meanwhile Peter Singleton, Principal Engineer for Package Development at P&G, will be providing an insight into the presentation of the Gillette Proglide Razor which has just been launched in Europe featuring a natural-fibre tray.

Unilever’s Packaging Capability Director Louis Lindenberg will be discussing the need for product-lifecycle management in developing sustainable packaging and PepsiCo’s Asit Modha will be talking consumer behaviour in the context of sustainability.

Mark Ridgeway Software Product Manager at FFEI will be discussing emerging 3D technology and applications, how these can change the way that Packaging concepts are communicated and the benefits offered to brand owners, creative teams and production staff.

For those visiting the show looking for funding opportunities for innovation in material, packaging and the food sector, Tony Lesowiec Head of Commercial Partnering at PERA might be able to help. PERA are one of Europe’s leading innovation and business support organisations, inspiring and enabling clients to transform their products.

Tony explains: "In these uncertain financial times, the best way for companies to compete is for them to innovate. They need to be creating new products and processes to keep them out of reach from their competitors. And the good news is that European Commission will be allocating millions of Euros to fund their development."

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