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Packaging Innovations London already buzzing

Packaging Innovations London, co-located with Luxury Packaging, returns to the capital this autumn and is set to be the most exciting and inspirational showcase for everything new and exclusive in packaging design. Show organiser easyFairs have confirmed that 135 exhibitors have already signed up for the show, taking place at the Business Design Centre, 30th September and 1st October.

The two-day event will enable buyers to discover new ways to improve the appearance of their products, reduce environmental impact or simply find the next iconic packaging. This year’s show has already received emphatic support from Esko-Graphics, HH Deluxe Packaging, Leo Luxe, N Smith & Co Ltd and Westflex Ltd.

Alison Church, Event Director for easyFairs’ UK packaging events, says: "The London show has filled a vital need for packaging, marketing, branding and design professionals to find innovations to inspire them and make their packaging stand out and delight customers whilst continuing to perform on a functional level.

It has become the place where designers and marketers head to for inspiration. The emphasis is firmly on creativity, branding and marketing – It is this appeal which draws in the major names such as Waitrose, Fabergé, Diageo, Disney, Coca-Cola, Tesco, Sainsbury’s, GlaxoSmithKline, Estée Lauder, Harrods, Ted Baker, Mars, Unilever and Space NK who all attended the show last year."
The 2014 show will focus on three key areas:

· Packaging Innovations – Combining the world of technology with the creative minds of branding to achieve shelf stand-out.

· Luxury Packaging – Now in its third year, Luxury Packaging is the UK’s only event for luxury brands to source the latest in products, ideas, inspiration and contacts within luxury packaging

· Contract Pack – supported by the BCMPA, providing outsourcing solutions for everything from pack design, formulation and filling right through to services such as warehousing, distribution and fulfilment.

When the event took place in October 2013 it attracted 3,560 visitors and had 75% of its 170 exhibitors signing up to exhibit for the 2014 show. Andrew Cottan, GF Smith’s Packaging Development Manager, just one of the companies exhibiting at last year’s event, remarked: "It is great to have a UK show with a dedicated luxury packaging zone. The quality of visitors coming through the doors and the potential business leads are really good."

For those keen to keep up with latest issues and trends, there will be an array of free-to-attend learnShops, spanning across every aspect of packaging and delivered by world-class industry experts. Last year included experts from Neal’s Yard Remedies, Miracle-Gro, Marks & Spencer, Kimberly Clark, Bombay Sapphire, and many other leading global brands.

Show favourite, the BIG Packaging Debate will also be returning, where panelists debate a controversial hot topic. Visitors can also get one-to-one personalised advice on any aspect of their packaging from expert professionals at the Packaging Consultancy Clinic, or take part in Lions’ Lair where the audience can grill a selection of brave exhibitors as they pitch their latest innovations to a panel of experts, hoping to receive a very public thumbs up.

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