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Palletforce member Debach is a finalist in industry awards

Palletforce member Debach is in the running for a national industry award after undergoing a major rebrand.

Debach, which is based in Ipswich, has been shortlisted in the Motor Transport Awards for the Livery of the Year category.

Earlier this year Debach, which is a member of Palletforce – the UK and Europe’s leading palletised distribution network – underwent a transformation of its branding, including logo, website, livery and uniform.

"We are delighted with the new look of our branding and so proud that it has been selected for such a prestigious award," said Bee Kemball, Managing Director of Debach.

"Our rebranding has given staff a fresh boost and is reaping commercial benefits as we have seen enquiries from existing customers and new customers who have seen the vehicles in the new livery and been impressed."

Since it was launched in 1976 by Bee’s father Bill Kemball, Debach has grown to provide third-party logistics services to many sectors of UK manufacturers, retailers and importers.

Debach employs some 100 people and during the rebranding, a cross-section of staff were consulted and their views about the company were used to create the new look.

"The new look reflects our modern, forward-thinking approach which is helping our company to continue growing and the new livery brings a more contemporary look to road haulage," said Bee.

Michael Conroy, Chief Executive of Palletforce, said: "I am thrilled that Debach has been selected as a finalist in these awards, it is great to see a well-established company continuing to push forward with fresh ideas that help it to stand out in a competitive market."

The Motor Transport Awards ceremony takes place on Wednesday, July 3 at the Grosvenor House Hotel in London.

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