Look out for a new livery on the roads this month – alongside the announcement of a £20M hub investment, Palletline has also introduced a new and updated corporate 'face' with the launch of a revised vehicle livery, reflecting the changing focus of the palletised distribution market.
The new livery – which is now being implemented by Palletline Member Companies nationwide – is being introduced gradually to replace the existing 'clouds' design, which has been in use for over a decade.
Managing Director Kevin Buchanan explains the reasons behind the change. “The key reasons behind the decision to update our image were twofold. Firstly, our business has changed significantly over the past ten years and is no longer accurately represented by our original 'Overnight Success Story' strapline,” he stated. “With an increasing amount of freight now managed through daytime operations, we wanted to reflect our expanding business via Palletline vehicles on the road – undoubtedly our most visible shop window in terms of familiarisation with the Palletline name.”
“Secondly, with the focus firmly on strengthening our reputation for quality and customer service, our new strapline 'The People Driving Palletised Distribution' is now the foundation stone for our national presence, giving us an important opportunity to reinforce the image and underline our commitment to continuous improvement across the business.”